Request that ALL sponsors pull their support of the Sochi Winter Olympics 2014 with intent that support be reinstated once a new location be awarded.

This campaign would have more impact if consumers write and request contributing sponsors pull their support of the Sochi Winter Olympics 2014 with the intent that support be reinstated once a new location be awarded. The International Olympic Committee has not been significantly moved by countries, athletes or public outcry. To truly move them, the money needs to be at risk. I feel our best option is to hit hard the sponsors of the event:


Write them letters, encourage them to pull their support, use and share this campaign to avoid purchasing their products and let them know why. The link has a complete list of international sponsors.

Russia’s inhumane treatment of LGBT community where beatings, murders and humiliations are ignored by the police. Defence or sane discussion of homosexuality is against the law. It is the opinion of this campaign that it is wrong to reward Russian law makers and politicians the honour of hosting an event where it’s central motivation is an nondiscriminatory competition, to “encourage and support initiatives blending sport with culture and education” and “cooperate with the competent public or private organizations and authorities in the endeavour to place sport at the service of humanity and thereby to promote peace”.

To put it succinctly, the IOC, Russia, Olympic Sponsors and Suppliers, are insisting the world sit at a dinner party and ignore the beaten child in the corner.


About neverblendin

David Watters, a graduate of Napier University, Edinburgh, Trinity College of Music, London and the Institute of Education, University of London, has worked internationally within education and Educational Management for more than 20 years. He has taught extensively within many socially and culturally diverse settings; most recently as a Head of Performing Arts within Further Education. He is a personal and professional development associate with The Pacific Institute (www.pacificinstitute.co.uk), personal coach, freelance writer and founding member of NBI Associates. He is a writer on social equality issues, is a key player in the Equal Love Campaign UK and author of the forthcoming book, NEVER BLEND IN which features key voices from the Lesbian, Gay, Bisexual and Transgender community and which aims to inspire and encourage those who may lack self-esteem or who question their validity. David is currently promoting a youtube campaign"Give 'em Hope"and is asking individuals, couples and groups to make and share videos telling about the benefits of living with personal authenticity. He has shared a platform with Stuart Milk and Peter Tatchell and is a supporter of 17-24-30, The Trevor Project, Schools Out, The Terrence Higgins Trust, The Albert Kennedy Trust and numerous others. His background in arts and education, combined with a solid understanding of Cognitive Behavioural Strategies, and his passion for Equality Advocacy drive every aspect of his work as a personal development facilitator, motivational speaker and writer. View all posts by neverblendin

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