I am a magpie…let me have your shiny golden stories and videos for the GIVE ‘EM HOPE CAMPAIGN. 
Email me: DavidWatters@nbiassociates.co.uk or message here. You can’t live on hope alone but without it, life is not worth living…Give ’em Hope peeps…

Stage One – The Give ’em Hope Campaign is an inclusive and inspirational celebration of diversity; an online initiative to encourage and uplift those who feel marginalised, isolated or limited by labels. We exist to bring hope to those who need it most and do so by sharing our stories.

The campaign was founded by David E Watters in early 2011 and has grown, with the support of numerous international cheerleaders and proactive participants. 

The Give ‘em Hope Campaign aims to eradicate limiting labels in society by acknowledging our similarities, whilst celebrating our differences. 

Unlike other diversity campaigns, The Give ‘em Hope Campaign is an international fully-inclusive initiative, not focussed solely on one “community”, for that in itself can be limiting and perhaps divisive. This has meant that we have a range of video and written testimonies which explore living with HIV/ AIDS, coping with “coming out” as LGBTQ, learning to understand life on the autistic spectrum, ageism, racism, surviving serious life-threatening illnesses, coping with family rejection and so many more. The website best illustrates the diverse range of contributions:



Further to this, we have many creative contributors who are musicians and have chosen to musically participate. Inspiring is the range of genres that effortlessly work as tools for social and political commentary; this has been important because music takes us beyond the ordinary and communicates on a level which resonates far deeper than words alone can. GIVE ‘EM HOPE CAMPAIGN – MUSIC VIDEO COMPILATION: https://www.youtube.com/watch?v=vqc9hfgPd1E 

Our aim, to develop a cohesive society, utilises all available online social networks and video-sharing websites to assist anyone who may feel isolated, marginalised or limited by labels, to develop a better sense of living with personal authenticity, so that they can achieve their full potential. The greatest gift that a person can give is their true self. The individual can flourish and their family, community and the wider world can benefit from the immeasurable positivity that comes with living a free and limitless life.

The campaign was established in 2011, by David E Watters, a teacher and Diversity Specialist who saw an opportunity to harness the positive power of the internet and use it as a tool to speak to a worldwide audience.

As with any organisation, promoting diversity and supporting those who are in need of support and encouragement requires a diverse family network of volunteers. With this in mind, David began to reach out to members of the Give ‘em Hope facebook group and select the most active contributors who had the life-experience and skillset required to mentor those who were brave enough to recognise that the altruistic compassion and support that was readily offered was exactly what they needed. There are now over 20 administrators across the globe, meaning that there is an online presence at any time of the day or night. 

The campaign began with a single video, inviting individuals, couples and groups to participate and make their own video about surviving the stereotypes and developing a sense of self-worth, having been limited by others, themselves or both, by the labels that had boxed them in and had defined and trapped them; many to the point of self-harm and suicide ideation.

These powerful videos were made, and continue to be made by people from a range of backgrounds; so in terms of diversity and the Equality Act 2010, one might refer to these as individuals who identify with one or more of the Protected Characteristics of Age, Disability, Gender reassignment, Marriage and civil partnership, Pregnancy and maternity, Race, Religion and belief, Sex and Sexual orientation.

For those who were unable to create a video, a second option arose, and many more contributors began emailing their written stories or directly uploading them to our social networks.

Stage Two – has included written stories of HOPE from those who have freed themselves from limiting labels and who can now celebrate their individuality.

Stage Three – is the living family support network which flourishes on facebook. Both the group and sister page are staffed by an international team of compassionate administrators, of diverse backgrounds, who provide unrivalled support and guidance. 

Friendships have been formed and as clichéd as it may sound, there is a genuine sense of being part of an international family, in which people from all age-groups, cultures, genders and sexual orientations thrive and nurture each other.


It is not an overstatement to say that the impact of this quiet campaign has been significant. Young men and women have spoken of overcoming their isolation and feelings of worthlessness; their improved self-image and new-found ability to recognise self-destructive behaviours and prevent these from continuing.

It sometimes has only taken one video or a written testimony to reassure someone that they are not alone, not the only one and that there is HOPE that their situation will improve and that this will begin with self-acceptance.

We open our door and open our hearts to anyone, of any background, who feels isolated and marginalised as a result of a real or perceived label that has been assigned to them and which has defined, and more importantly which has confined them to a limited palate of life choices.

The impact is subtle but significant. Our “Local Community” is not London, England, Great Britain but the world. That is what makes us different to other community organisations.

We have built significant international relationships and the inspiring achievement of this is that members of our community are all reaching out within their own local communities to positively change perceptions.

The original message of the campaign, which holds true today, is that “It’s not about waving a placard or marching in a parade, unless that’s your style. Instead, it’s about finding the correct method of communication for YOU”. We urge individuals, no matter who they are, to “Sign that petition, tweet and retweet your views, repost a powerful YouTube video or an article you’ve found, Facebook it, write to your MP, talk to, write to, email if you have to political leaders, police forces, health services, broadcasters and employers so that they too can all positively influence the way marginalised”.

We can be the pioneers, the visionaries, to fight the fight and must learn ways to be tenacious, tireless and determined advocates for social equality. We must, ourselves, find the strength, resolve and determination to lead and influence the change we want to see, to bring hope to those who have none.

Most significantly, it is our proactive and positive approach to broadening our reach through the subjects discussed within the videos and written testimonies that are shared. We don’t shout about our achievements but know that each voice is a ripple on the pond of change.  











About neverblendin

David Watters, a graduate of Napier University, Edinburgh, Trinity College of Music, London and the Institute of Education, University of London, has worked internationally within education and Educational Management for more than 20 years. He has taught extensively within many socially and culturally diverse settings; most recently as a Head of Performing Arts within Further Education. He is a personal and professional development associate with The Pacific Institute (www.pacificinstitute.co.uk), personal coach, freelance writer and founding member of NBI Associates. He is a writer on social equality issues, is a key player in the Equal Love Campaign UK and author of the forthcoming book, NEVER BLEND IN which features key voices from the Lesbian, Gay, Bisexual and Transgender community and which aims to inspire and encourage those who may lack self-esteem or who question their validity. David is currently promoting a youtube campaign"Give 'em Hope"and is asking individuals, couples and groups to make and share videos telling about the benefits of living with personal authenticity. He has shared a platform with Stuart Milk and Peter Tatchell and is a supporter of 17-24-30, The Trevor Project, Schools Out, The Terrence Higgins Trust, The Albert Kennedy Trust and numerous others. His background in arts and education, combined with a solid understanding of Cognitive Behavioural Strategies, and his passion for Equality Advocacy drive every aspect of his work as a personal development facilitator, motivational speaker and writer. View all posts by neverblendin

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